Signal Theory seeks a PR + Influencer Relations Manager to support our agency team and clients. This role combines influencer marketing expertise with traditional communications skills to deliver impactful programs and public relations activations for our clients. The ideal candidate will have two to three years of experience in influencer marketing, communications, public relations or related fields.
Primary Responsibilities:
Influencer and Partnership Program Management
- Identify, evaluate and manage relationships with influencers across various platforms, including negotiation and the development of contracts
- Develop and execute strategic influencer campaigns aligned with client objectives
- Manage on-site influencer activations at events and trade shows as needed
- Support client teams to track campaign performance and create comprehensive reports
- Monitors news, social media platforms and other published content relevant to clients to assess news and content opportunities, risks, etc.
- Coordinate content development and approval processes with influencers
- Serve as software expert and maintain influencer database and relationship management system
Content Coordination
- Align influencer content with broader communications strategies
- Review and edit influencer content for brand consistency
- Coordinate content calendars across PR, social and influencer initiatives
- Manage content approval processes with clients and internal teams
- Track and archive influencer-generated content
Communications Support
- Write and edit press releases, media alerts and other communications materials
- Develop and maintain media lists and editorial calendars
- Support media relations efforts, including pitch development and reporter outreach
- Monitor and report on media coverage
- Assist in creating client presentations and program recap
The requirements and experience the PR + Influencer Relations Manager will need to have include:
- 2 to 3 years of experience in influencer marketing, public relations or communications
- Strong writing and editing skills
- Experience with influencer platforms and social media management tools
- Experience with public relations platforms and media list management
- Proven ability to manage multiple projects and meet deadlines
- Bachelor’s degree in marketing, communications, journalism or related field
Additional desired skills:
- Experience with media monitoring and reporting tools
- Knowledge of FTC guidelines for influencer marketing
- Understanding of social media analytics and reporting
- Understanding of social media distribution best practices for creators
- Strong attention to detail and organizational skills
- Experience with project management tools
- Excellent interpersonal and communication skills
HR Stuff
Exceptional benefits include:
- Access to online learning platforms to continue honing your craft.
- Up to $500 a year to put toward qualified wellness expenses, like your gym membership.
- After one year, reimbursement of up to 50% of tuition costs for approved continuing education.
- After eight whole years, a four-week paid sabbatical, plus a $750 reimbursement for international travel.
Additionally, we offer:
- Collaborative, creative work environment
- Competitive salary and benefits
- Professional development opportunities
- Work-life balance
- Purpose-driven culture focused on connecting people to joy, comfort and meaning
Of course, we also:
- Provide health, dental and vision insurance.
- Offer salaries commensurate with experience.
- Offer both traditional and Roth 401k plans with employer matching.
- Are an equal opportunity employer and value diversity at Signal Theory. We firmly believe in the importance of a diverse workforce to create work that resonates and represents both our clients and the markets they serve. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
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